European
Because, thanks to the EXPO, it has become known internationally.
Because it has the greatest number of immigrants and has known how to integrate them.
Because it mixes history and modernity, past and future.
Because it is comfortable, clean, neat and secure; the same as Europe.

Emerging
Because it has changed the city in three years.
Because it has made the river part of the city.
Because it has new bridges, walkways and reclaimed riverbanks.
Because it has a great future, both inside and outside Spain.
Because it is ambitious and wealthy.

Attractive
Because it has introduced new values to the city.
Because it balances its historic past and the modern world.
Because it is new and offers a myriad of possibilities for tourism and investment.
For the quality of its people.
For its uninhibited quality of life.
For being uncomplicated and accessible.

Sustainable
Because you can live and work comfortably.
For the future, so that it will be built like that.
Because its lifestyle remains simple and is a “lifestyle choice”.
Because it links past and present.
Because it is human, and what´s human is balanced. And what´s balanced, sustainable.

Easy
Because you can walk to the office.
Because it is a city on a human scale.
Because you live on the streets. You can walk everywhere.
Because it is comfortable, accessible and near everyone and everything.
Because being “plain” doesn´t mean it is empty. It is to be easy.

Surprising
For mixing past and future.
For its avant-garde architecture.
Because if you have been before it will surprise you.
Because if you have not been it will surprise you.
Because it has changed in the blink of an eye.
For being different, it its own way.
Because what seemed sleepy before, has woken up.

Dynamic
For being proactive.
For giving life to an EXPO in record time.
For reassessing its identity as a city.
For its growth and development.
For its lively nightlife.
For being alive.
Because pessimism has been defeated.

Avant-garde
Because it has incorporated values of the avant-garde, of new technologies and new architectural creations into the city.
For the Digital Mile.
Because its solidarity brings it closer to and towards the future.

Open Because it is “an oasis in the desert”.
For the Cierzo wind that keeps the sky blue.
Because it is Open Minded.
Because it has left the walls and gates behind and opened itself to the world.
For being an important logistic hub.
For its people´s frank, open, friendly, welcoming and natural character.
Because the perception of being closed is now in the past.

Mystic
Because it is the Religious Capital of Hispanic Culture.
For Marian tourism.
For being the city of miracles.
For the cathedral of Pilar.
Because it has proved that it can still make miracles.
Because it is more than just religion...

Historic
Because it is a 2000 year old city.
Because four cultures have shared its past.
For its rich heritage, fruit of its past.

Human
Because the people live on the streets.
Because you can see old couples walking hand in hand.
Because it is a city of solidarity, with political, institutional and entrepreneurial consensus.
Because it is one of the safest cities in Spain.
Because you can only move forward by being human, and towards being human.