International Strategy
These documents offer a wide and multifaceted perspective of the vectors on which the international strategy of Zaragoza is based. They are studies that are not just limited to marketing and communications aspects but that incorporate economic, urban, environmental, cultural and social aspects that are an intrinsic part of the city´s makeup.
The vectors are related to the territorial, human and productive capital of Zaragoza.
These are:
• The Sustainability Industry
• Logistics
• The city and its events
The Sustainability Industry
To construct Zaragoza´s international reputation on the basis of sustainability constitutes a great opportunity for the city. However, this opportunity must not only be seen from the perspective of achieving a sustainable city through urban development policies, but that also opens and consolidates an new field in its industrial sector. Zaragoza is bringing together initiatives to make itself a city of reference in the emerging sustainability industry, with its innovation, production and operations methods and aims to become recognized internationally as a meeting and knowledge transfer point on the subject.
Logistics
The unique values of Zaragoza in the field of supply chain management serves as a basis for the promotion of the city, forming part of the brand´s image. For the reason, the object of the studies is to design and propose a series of strategies that serve to promote this vector.
The city and its events
The motor of change to convert Zaragoza into a visible destination is not only its infrastructures but also the organization of events around the city. Through the events structure, a dynamic and attractive image can be transmitted, making use of the facilities and infrastructures that already exist.