Use of the Brand
The Use of the Zaragoza Brand should reflect its attributes and values, conditions of use are set out in the Terms & Conditions.
If you wish to use the Zaragoza Brand and consider that you meet the requirements, contact us by filling out the following form:
Terms and conditions
- The said Brand’s use is permitted to those applicants that clearly identify with the values of the Brand (European, sustainable, dynamic and avant-garde).
- The inclusion of the Brand in the applicant’s promotional material such as catalogues, communiqués and presentations will be possible if and when this promotion happens outside the sphere of the Autonomous Region and with special value placed on its use in the international market. In the same manner, it may be included on the company’s website, if this reflects the Brand’s identity and a link is set up to the Brand’s website.
- The Brand may be used at those acts that offer a positive impact for the city and its image. In the case of events, its use will be established for those in whom the values of the Brand are reflected.
- The use of the said brand in internal communication such as e-mails or stationary (envelopes, bills, delivery notes, folders or business cards) is strictly prohibited.
- To use the Brand, it is necessary to submit an application by following the established procedures in the “use of the Brand” section of the Brand’s website. Zaragoza Global will answer each application individually.
- Zaragoza Global will keep a register of companies and organizations that are using the Brand, along with the mediums being used, both electronically and physically.
- Applications that are related to the strategic vectors of the city of Zaragoza: the sustainability industry, logistics, the city and its events (innovation, congresses, tourism and culture) are compatible with the use of the Brand.
- In the case of business concerns from point 7; associations, especially relevant companies and similar organizations may establish partnership agreements to define the use of the Brand.
- The use of the Brand has, as its prime objective, the joint promotion by the parties without implying any economic compensation whatsoever.
- Responsibility for use of the Brand: all successful applicants should be consequent of the use that they make of the Brand and that the Brand should only be used in the authorized sites and mediums within the established timeframes.
